Smart phones have taken the world by storm and, coupled with tablets, are changing the way businesses market and sell their products and services. Video is crucial now because...

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Whether you are having a site built by scratch or doing a redesign of your existing site, it is really important to examine the reasons you have a website at all. Sound obviou...

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Ratio7 is a full service graphic design and marketing firm with an enthusiastic team of experienced in-house designers. We created our Springboard Business Design Packs so tha...

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At Ratio7, we have developed a tool for new small businesses and startups called Springboard Business Design Packs.  When an entrepreneur decides to start a company or organi...

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E-books are all the rage. Increasingly people are getting their information online or via devices like Amazon's Kindle and e-books are perfect for this. They are also a great ...

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Whether you are a small business or a solo brand, promotional videos offer something to your customer that they can't get any other way. A video brings your business and your ...

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If  you have an online, e-commerce site or section to your site, there are things you can do to make it really work for you and generate more income than it currently is. Onl...

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Back in the early days of the Internet, user groups were all the rage. Then social networking began and forums like Yahoo Groups seemed to take a backseat to these slick new s...

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Many companies use their logos in very traditional ways (signage, letterhead, business cards, online branding), but new and exciting ways of using  your logo are popping up. ...

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Part of branding and web design is the text on the page, but it is usually completely overlooked or dismissed as unimportant. Not so! In the world of advertising, it is often ...

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Advertising on a blog or website is a way to generate additional income, even if it was designed to market your own services or business. You can refer business to other sites...

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The average consumers of graphic design (which means all of us!) don't consider the blank spaces on a site or business card or flyer at all. Designers give this great consider...

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Starting a business can drain you physically, mentally and financially. If you are a bricks and mortar store, you have to purchase or lease equipment, hire staff, stock invent...

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Wordpress is emerging as the leader of blogging sites and software. For the common user interested in using Wordpress, there are some things that can be confusing. We use Word...

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We are all consumers who are faced with marketing materials every day. From brochures to leaflets, stickers to business cards, we pick these things up and often discard them b...

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So few people send mail anymore. It is a digital era and most of our communication is by phone or email. Actually going to the post box and opening an envelope, without a bi...

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Sometimes those creativity batteries need to be recharged and a creativity (or artist) date is a fun way to do just that. Originally coined by Julia Cameron, author of The...

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In order to make a marketing message memorable, it has to be "sticky".  Made to Stick, a great book by Chip and Dan Heath, offers tips and templates on how to get your mar...

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